Created by Toyota chairman Eiji Toyoda under the secret code name “Project F1” (Flagship One), Lexus was launched as an independent division to challenge the world’s best luxury carmakers. It shook the automotive industry upon arrival with the launch of the ultra-quiet, meticulously engineered LS 400 sedan. The brand is globally renowned for its legendary reliability, exceptional customer service, pioneering luxury hybrid drivetrains, and the iconic, howling LFA V10 supercar.